Toysrus.com to Open Nickelodeon Boutique
Toysrus.com yesterday agreed to sell products tied to the Nickelodeon television network through part of its Web site.The deal also calls for Toysrus.com, New York, to take control of left over inventory from Nickelodeon's defunct retail site, Red Rocket, which went out of business last month.
Beginning in the fall, Toysrus.com will open a Nickelodeon boutique dedicated to selling toys, video games and CD-ROMs that are tied to the company's programming, including items from Rugrats, Blue's Clues and Wild Thornberrys.
