Toysrus.com Plans to Expand

Share this article:
Toysrus.com, which was criticized for failing to deliver orders on time last Christmas, yesterday announced plans to expand its operations and double its workforce over the next year.


The online arm of Toys 'r' Us plans to open offices in New Jersey and San Francisco by the end of the summer. Toysrus.com, which has 300 workers, plans to hire mostly technical and business administration employees.


The expansion follows several dot-com failures, including Disney-backed Toysmart. The Toysrus.com competitor shut down last month.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.