Toys "R" Us to launch enhanced rewards program

Toys "R" Us to launch enhanced rewards program

Toys “R ”Us today announced an enhanced “Rewards ‘R' Us” customer loyalty program, along with a new MasterCard co-branded credit card through GE Capital Retail Bank, said Katelyn Leondi, manager of corporate communications at the company in an email. The enhanced loyalty program will launch July 1, while “R”Us credit card holders will be automatically enrolled in the rewards program starting July 10.

The new program was put together using “valuable feedback from Rewards ‘R' Us members and ‘R'Us credit card holders about how they want to shop and connect with our brand,” she said. Leondi did not specify exactly what type of customer data Toys “R” Us collects to target loyalty card users.

Loyalty benefits apply both online and in stores. Changes to the program include no blackout periods, earning two points for every dollar spent on Toys “R” Us and Babies “R” Us purchases, and $5 in rewards for every 500 points earned, the company said in a statement.

“With the introduction of the new ‘R'Us credit card program, we identified a great opportunity to connect ‘R'Us credit card holders with the benefits of rewards ‘R'Us,” Leondi said in an email. The loyalty program first launched in 2008.

There are almost 29 million Americans on the loyalty program, she said.