Toys 'R' Us Names Simon Marketing Agency of Record
The agency will handle all high-impact strategic and promotional marketing for the toy retailer under the direction of Diana Basché, vice-president, group account director for Simon Marketing.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.