Toys 'R' Us Names Simon Marketing Agency of Record
The agency will handle all high-impact strategic and promotional marketing for the toy retailer under the direction of Diana Basché, vice-president, group account director for Simon Marketing.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.