Toys 'R' Us Names Simon Marketing Agency of Record
The agency will handle all high-impact strategic and promotional marketing for the toy retailer under the direction of Diana Basché, vice-president, group account director for Simon Marketing.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.