Toys 'R' Us Names Simon Marketing Agency of Record
The agency will handle all high-impact strategic and promotional marketing for the toy retailer under the direction of Diana Basché, vice-president, group account director for Simon Marketing.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.