June 07, 2011
The San Francisco-based provider of CRM technology unveiled preliminary plans for its new global headquarters on June 6. Reports around the web paint a picture of a post-apocalyptic wasteland crossed with a Stalin-era office building.
Toyota and Internet radio provider Pandora launched a campaign March 4 that pairs one Toyota model with a Pandora genre radio station each month. The effort will run through the beginning of 2013. At launch, the "Legends & Icons" campaign partnered the Toyota Highlander SUV with Pandora's Top 40 genre station. The company is targeting 18-to-49-year-olds with this initial pairing.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
