Toyota targets Yaris at young audience and confirms "It's a car!"

Share this article:
Toyota targets Yaris at young audience and confirms "It's a car!"
Toyota targets Yaris at young audience and confirms "It's a car!"

Our look at the most — and least engaging social media

The Toyota “It's a car!” Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes. Both the videos and campaign microsite promote the campaign's terrible spokesman, comic actor and author Michael Showalter, more than

they do the Yaris. Toyota misses a humongous opportunity when it forces consumers to download Google Chrome in order to access the interactive game. What could be worse than a bad spokesman and driving consumers away from your Facebook page and microsite to download a Web browser: this campaign's copywriting. “Do you go places

sometimes and leave places other times? Maybe you need a Yaris. It's a car!” The Facebook page also features an instruction manual that informs consumers how to start a car and how to roll down windows. Oh brother! Someone please drive me away from this campaign.

Check out more social media campaigns:

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.