Toyota Chooses E.piphany
Toyota Motor Sales USA is Toyota's sales, marketing and distribution headquarters for the United States.
After building a complete view of its customers from various internal sources of data, Toyota will leverage this insight to guide and measure communications tailored for each individual car owner. E.piphany's strategic partner, Harte-Hanks, San Antonio, also a CRM solutions vendor, will provide customer data integration services for the overall solution.
While still in the pilot phase of the project, the Toyota solution highlights one of many joint accomplishments resulting from the successful E.piphany/Harte-Hanks relationship.
"Our main goal is to improve service with every interaction we have with our vehicle owners and prospects," said Michael Rouse, corporate manager of CRM at Toyota. "Our second goal is to measure the effectiveness of our efforts. We've chosen E.piphany and Harte-Hanks to help us meet these goals because of their proven track record of getting companies refocused on the people who really matter -- the customer."