Toy Merchant Promotes Site With Trade-In Program

Share this article:
ZanyBrainy.com debuted last week with Trade-A-Toy, the first online toy trade-in program that allows parents and children to exchange a violent toy for a free, nonviolent one that the company says will encourage creative play.


"We felt this was a perfect way for us to introduce our existing as well as new customers to ZanyBrainy.com and what it stands for - safe and nonviolent toys for kids," said Tom Vellios, president of Zany Brainy Inc., King of Prussia, PA.


From Nov. 9 through Dec. 24, consumers can mail toy guns, swords, knives, sabers, monsters, explosives, missiles, and action figures to SubmitOrder.com, which handles ZanyBrainy.com's online fulfillment and warehousing. In return, program participants get a minimum $15 toy for free. Consumers also get 20 percent off their next online purchase by answering a six-question survey about violent toys and their effects on children.


The program is organized in partnership with The Lion & Lamb Project, a grass-roots effort that offers information about the effects of violent toys and games on children's behavior. ZanyBrainy.com wants to collect 10,000 violent toys by next year.


ZanyBrainy.com will kick off operations by initially offering 5,000 toys from brands like Crayola, Creativity for Kids, Learning Curve, Lego, Rokenbok, Vtech, and Yomega.


Consumers can shop alongside KIDsultants, Zany Brainy experts who use their understanding of children's behavior to guide purchases. These guides will offer advice, product information and reviews, and links to related brands, characters and products.


As an added incentive, the retailer will pay the sales tax for all holiday-season transactions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.