Townsend Agency Debuts Interactive E-Mail System

Share this article:
Townsend Agency, an interactive marketing company, this week debuted the T-Mail System, a software suite designed to help marketers personalize, track and refine one-to-one e-mail campaigns.

The Rosemont, IL, company said T-Mail is an electronic marketing system that uses customer databases to send unlimited numbers of personalized messages and track individual responses.

"Campaigns can be tailored to achieve virtually any sales or customer research goal," said David Ives, Townsend Agency's president. "Their only limits are the constraints of a company's customer database and the extent of a marketing executive's imagination."

The T-Mail System revolves around the T-Card, proprietary rich media messaging software. It is designed to engage the reader's attention, gather information and motivate that reader to take action. The T-Card's design allows for animated personalization using Flash, streaming video, audio, MP3 and HTML, the company said. E-commerce and transaction capabilities can be embedded right into the card for immediate buying.

"We needed an innovative messaging system that could capture the reader's attention while gathering information about that reader in a creative, non-intrusive way," Ives said.

Also included in the T-Mail System are T-Data (a module that collects and manages customer data throughout an individual's "contact history" and makes it available to other applications) and T-Results (a Web-based platform for creating customizable reports from e-mail and other direct media).

"Either as a fully outsourced service or as a component of an internal marketing department, T-Mail is a quick, flexible and cost-effective way to gain opt-ins, valuable information and completed transactions," Ives said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.