Tower Vinyl Names Richards

Share this article:
Tower Vinyl Wallcovering has named Richards Communications, Beachwood, OH, to help create a brand identity. Direct marketing will be a key component of the campaign.


Customized direct mail will be among the many marketing tactics planned for Tower Vinyl, a Fairlawn, OH, company owned by Omnova Solutions Inc. These mail pieces will target distributors.


Tower Vinyl manufactures wallcoverings for use in the hospitality, office and healthcare markets.


Tower Vinyl is one of three new accounts signed recently by Richards. It was named to handle interactive work for Reader's Digest's online store. Another account is Geo Specialty Chemicals, Gibbstown, NJ, which has entrusted its advertising and public relations to Richards.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.