Tourism

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

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The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

San Antonio's social battle cry fuels a user-generated travel campaign

San Antonio's social battle cry fuels a user-generated travel campaign

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While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.

Delivered: Tourism emails

Delivered: Tourism emails

What's in our mailbox this month: Tourism emails. Do these emails make you want to get up and go?

Tourism boards use social media for broader reach, better targeting

Tourism boards use social media for broader reach, better targeting

Forget about dog-eared road maps and catchy television jingles. These days, travelers are turning to social to map their route.

Idaho tourism gains success with digital campaigns

Idaho tourism gains success with digital campaigns

Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.

Irish tourism targets harried Londoners during Olympics

Irish tourism targets harried Londoners during Olympics

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Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.

Vermont tourism's lackluster Twitter campaign

Vermont tourism's lackluster Twitter campaign

In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.

Take me away

Take me away

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An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home.

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

JWT, MediaCom land $200M global US tourism account

JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.

Queensland Tourism targets corporates

Queensland Tourism targets corporates

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Tourism Queensland is following up its successful "Best Job in the World" campaign with a new one aimed at corporations. The "Million Dollar Memo" campaign lets companies enter to win AUD 1 million ($1.05 million) worth of corporate incentive travel to the Australian province.

MGM Resorts rolls out loyalty program with data-fueled acquisition campaign

MGM Resorts rolls out loyalty program with data-fueled acquisition campaign

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MGM Resorts International launched a campaign promoting its revamped loyalty program, which offers four tiers of reward options based on customer behavior.

Arizona shows off its scenery

Arizona shows off its scenery

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The Arizona Office of Tourism's "In One Word — Arizona" campaign directs potential tourists to its website, Arizonaguide.com, to explore vacation options, travel deals or request a visitor guide and monthly updates about travel in the state. The tourism group mails or e-mails the guide to recipients.

Carnival's 'bucket list' contest

Carnival's 'bucket list' contest

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Carnival Cruise Lines' "Hey America, Didja Ever" Facebook campaign provides adventure seekers the chance to win a free cruise and other prizes by documenting activities they'd like to accomplish.

Georgia Economic Development agency names Engauge AOR

The Georgia Department of Economic Development has selected integrated agency Engauge as its marketing and advertising AOR after a five-month review. Engauge had served as the organization's digital AOR since 2006. The agency will handle all of the department's advertising, digital, sponsorship and media planning and buying work.

Arizona tourism agency launches digital-heavy campaign

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The Arizona Office of Tourism launched its annual campaign on November 8 to attract visitors to the state. The $3 million "In One Word - Arizona" effort includes digital, pay-per-click, out-of-home, mobile, print, TV, radio and video-on-demand elements.

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010

Philadelphia tourism campaign shows off love letters to city

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The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will launch a campaign May 30 including search, e-mail, banner ads and out-of-home marketing, as well as television and print ads. The tourism outfit is spending $1.6 million on the integrated effort.

Choice Hotels hires Clarabridge to improve customer service

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Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million customer comments in order to improve service and customer lifetime value. The hotel chain, which includes brands such as Comfort Inn, MainStay Suites and Econo Lodge, has renewed its emphasis on the quality of rooms across brands.

Miles Media uses social tools in e-mails for travel campaigns

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Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.

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