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 Tourism

Take me away

January 11, 2012

An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home.
 

Google, Visit Florida partner on digital travel marketing co-op

December 12, 2011

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
 

JWT, MediaCom land $200M global US tourism account

Daniel Farey-Jones, Campaign August 23, 2011

JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.
 

Queensland Tourism targets corporates

May 01, 2011

Tourism Queensland is following up its successful "Best Job in the World" campaign with a new one aimed at corporations. The "Million Dollar Memo" campaign lets companies enter to win AUD 1 million ($1.05 million) worth of corporate incentive travel to the Australian province.
 

MGM Resorts rolls out loyalty program with data-fueled acquisition campaign

March 01, 2011

MGM Resorts International launched a campaign promoting its revamped loyalty program, which offers four tiers of reward options based on customer behavior.
 

Arizona shows off its scenery

February 01, 2011

The Arizona Office of Tourism's "In One Word — Arizona" campaign directs potential tourists to its website, Arizonaguide.com, to explore vacation options, travel deals or request a visitor guide and monthly updates about travel in the state. The tourism group mails or e-mails the guide to recipients.
 

Carnival's 'bucket list' contest

February 01, 2011

Carnival Cruise Lines' "Hey America, Didja Ever" Facebook campaign provides adventure seekers the chance to win a free cruise and other prizes by documenting activities they'd like to accomplish.
 

Georgia Economic Development agency names Engauge AOR

Alex Palmer January 21, 2011

The Georgia Department of Economic Development has selected integrated agency Engauge as its marketing and advertising AOR after a five-month review. Engauge had served as the organization's digital AOR since 2006. The agency will handle all of the department's advertising, digital, sponsorship and media planning and buying work.
 

Arizona tourism agency launches digital-heavy campaign

November 09, 2010

The Arizona Office of Tourism launched its annual campaign on November 8 to attract visitors to the state. The $3 million "In One Word - Arizona" effort includes digital, pay-per-click, out-of-home, mobile, print, TV, radio and video-on-demand elements.
 

David Godsman of Starwood Hotels and Jeff Ragovin of Buddy Media

October 16, 2010

Shahnaz Mahmud speaks with David Godsman, VP of global Web at Starwood Hotels, and Jeff Ragovin, chief revenue officer of Buddy Media, at DMA 2010
 

Philadelphia tourism campaign shows off love letters to city

May 19, 2010

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will launch a campaign May 30 including search, e-mail, banner ads and out-of-home marketing, as well as television and print ads. The tourism outfit is spending $1.6 million on the integrated effort.
 

Choice Hotels hires Clarabridge to improve customer service

November 02, 2009

Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million customer comments in order to improve service and customer lifetime value. The hotel chain, which includes brands such as Comfort Inn, MainStay Suites and Econo Lodge, has renewed its emphasis on the quality of rooms across brands.
 

Miles Media uses social tools in e-mails for travel campaigns

September 23, 2009

Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.