Tough times for Starbucks

Share this article:
The problems continue at Starbucks. After losing its ad agency Wieden & Kennedy last month, the coffee maker's problems continue as yesterday its shares fell. The group reported only a once cent a share profit, below Wall Street's target of 13 cents. While the brand did launch a new loyalty program last month, they have also been in the process of shutting down stores, which may have led to the losses. It's going to take more than loyalty in this weak economy to get the blood pumping again.

http://www.marketwatch.com/news/story/starbucks-shares-fall-disappointing-results/story.aspx?guid={35253B39-43B9-4FBC-8260-E15E287D25B7}&dist=msr_25

http://latimesblogs.latimes.com/money_co/2008/11/wall-street-fig.html
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.