Direct Line Blog

Tough post-Madoff times for nonprofit direct marketers

Share this article:
Happy hanukkah! Jewish nonprofits were hit hard by the Madoff scandal, with dozens of organizations losing millions of raised funds which were invested in the money managers $50 billion Ponzi scheme. UJA-Federation, one of the largest Jewish nonprofits, did not have money invested with Madoff thanks to strict oversight policies, but a recent Jerusalem Post article points out that the organization is still having to work hard to get donations in this chaotic time, so small donors are a big target.

From the article:

"Response rates for telephone, mail and on-line appeals - targeting people giving less than $1,000 - have increased dramatically, though the average donation has gone down to $110 from $118 last year, said Leslie Lichter, the UJA's executive director of direct marketing. The organization took a page from US President-elect Barack Obama's hugely successful campaign fundraising playbook and suggested smaller donation amounts - $18 and $36 instead of $54 - to attract people who were feeling strapped.

'We're asking for less money, but we've seen that you can raise more money in smaller amounts from more people,'  Lichter told the Post."
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?