TouchScape Adds Permission-Based E-Mail Feature

Share this article:
TouchScape Corp., Phoenix, has incorporated Email Marketing Manager, a permission-based e-mail marketing feature, into its Web-based marketing application.


The company said the new feature enables marketers to create and execute all aspects of an outbound marketing campaign. Email Marketing Manager also includes tracking, management and reporting services.


TouchScape offers Web-based customer self-service tools such as database searching, customer and product registration and agent-assisted inquiry resolution tools.


"Our subscribers are now able to utilize their online database to directly communicate with customers," said Brian Hoover, TouchScape's president. "We've found permission-based e-mail campaigns to be incredibly effective in reaching end-consumers and prospects because people are much more receptive to messages they have requested in advance."


He said TouchScape's customers can set up the Email Marketing Manager in about three hours. The initial setup of the TouchScape system takes a few days. The service is available for a one-time setup fee of $3,500 and a monthly per use/subscription fee of $1,000. The company also charges $1 per customer service agent interaction, 10 cents per self-service interaction and 3 cents per outbound e-mail.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.