TouchScape Adds Permission-Based E-Mail Feature

Share this article:
TouchScape Corp., Phoenix, has incorporated Email Marketing Manager, a permission-based e-mail marketing feature, into its Web-based marketing application.


The company said the new feature enables marketers to create and execute all aspects of an outbound marketing campaign. Email Marketing Manager also includes tracking, management and reporting services.


TouchScape offers Web-based customer self-service tools such as database searching, customer and product registration and agent-assisted inquiry resolution tools.


"Our subscribers are now able to utilize their online database to directly communicate with customers," said Brian Hoover, TouchScape's president. "We've found permission-based e-mail campaigns to be incredibly effective in reaching end-consumers and prospects because people are much more receptive to messages they have requested in advance."


He said TouchScape's customers can set up the Email Marketing Manager in about three hours. The initial setup of the TouchScape system takes a few days. The service is available for a one-time setup fee of $3,500 and a monthly per use/subscription fee of $1,000. The company also charges $1 per customer service agent interaction, 10 cents per self-service interaction and 3 cents per outbound e-mail.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.