Touchpoints

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.

Response Attribution: A New Lens for Measuring Success

Response Attribution: A New Lens for Measuring Success

As advertising grows and evolves so does the role and importance of measurement. The watchword today is attribution.

What Influences Customers Most?

What Influences Customers Most?

Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying behavior.

Tailor your timed communication to stay relevant, boost ROI

Tailor your timed communication to stay relevant, boost ROI

Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.

Plug-ins: printing & production

Plug-ins: printing & production

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

Examine KPI activity to test, refine tactics, restrategize

Examine KPI activity to test, refine tactics, restrategize

Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.