Touch the Kindle

Amazon.com recently announced it it is releasing a free application for iphone and ipod touch users to read electronic books purchased at Kindle's bookstore.

According to some news reports, this was done to boost Amazon's electronic book sales, which have been lagging, according to reports.

What do you think? Will these free apps (assuming you're an iphone user) entice you to buy e-books?
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.