Total Golf Taps Shazaam as AOR

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Total Golf Inc., a provider of turnkey solutions for golf courses and clubs, named Shazaam LLC, West Bloomfield, MI, as its marketing and public relations agency of record.


The agency will promote Total Golf, Milford, MI, and its properties at Mystic Creek, Milford; Timber Trace, Pinkney, MI; and Boulder Pointe, Oxford, MI.


"The mandate from the client is to promote their golf, conference and banquet facilities and their corporate consulting services," said Adrienne Lenhoff-Wise, president of Shazaam.


Services offered include print advertising, PR, interactive marketing and direct mail to consumers and businesses.


In business more than 25 years, Total Golf helps with initial concepts to groundbreaking construction, opening and daily management. Its services cover administration, clubhouse, promotion and marketing, research, course design and development, and support services.


Founded in 2001, Shazaam has clients such as Marketshare Inc., Trade Exchange of America, Shelving Inc., ExperienceSeniorPower.com, Auburn MetalFab and the Susan G. Komen Detroit Race for the Cure.


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