Torrent Introduces WebHouse

Share this article:
Torrent Systems Inc., Cambridge, MA, an analytic customer relationship management solutions vendor, is expected today to introduce a CRM tool that integrates and analyzes large volumes of clickstream, demographic and transactional data.


The solution, called WebHouse, is designed for Fortune 500 companies and e-businesses. It allows businesses to analyze customer profiles and deliver focused content and offers to individual customers through all facets of the business, including the Web, call centers and direct mail.


According to Torrent, WebHouse has a parallel infrastructure design that allows businesses to access combined data as opposed to sampling offline and online data separately.


WebHouse is built upon Torrent's flagship product, Orchestrate, a component-based solution that allows companies to build, deploy and manage massive custom applications that predict customer behavior and increase customer profitability.


Key benefits of Torrent's WebHouse include:


• Scalable clickstream and brick-and-mortar data integration and processing.


• Customizable sessionization and cleansing to support analytics processing.


• Open architecture that eases data loads into most other analytic software formats.


WebHouse and Orchestrate together cost $295,000.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.