Toronto's Mindblossom Acquired by Aegis

Share this article:

The marketing communications group Aegis Group plc. announced yesterday that it was in contract talks to acquire Mindblossom, a Toronto-based digital marketing agency. The sale price has not been disclosed.

 

Founded in 2001, Mindblossom offers search engine marketing, digital marketing strategy and Web site design and development services. The agency consists of 45 employees and has gross assets of $2.3 million. Its client partners include eBay, Mitsubishi and Sirius Satellite Radio, according to its Web site.

 

Mindblossom will become part of Aegis Media Canada's Isobar, a global marketing network. The agency will be managed by Daren Trousdell, Mindblossom's existing President/CCO.

 

The Mindblossom acquisition follows the Aegis Group's purchase of Genesis Media, a Canadian media agency, just a month ago.

 

“The importance of digital communications is taking off in Canada, as elsewhere,” Robert Lerwill, chief executive officer of Aegis Group plc, said in a statement. “This acquisition ensures we have a leading position in a market set for rapid growth.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.