Toronto's Mindblossom Acquired by Aegis

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The marketing communications group Aegis Group plc. announced yesterday that it was in contract talks to acquire Mindblossom, a Toronto-based digital marketing agency. The sale price has not been disclosed.

 

Founded in 2001, Mindblossom offers search engine marketing, digital marketing strategy and Web site design and development services. The agency consists of 45 employees and has gross assets of $2.3 million. Its client partners include eBay, Mitsubishi and Sirius Satellite Radio, according to its Web site.

 

Mindblossom will become part of Aegis Media Canada's Isobar, a global marketing network. The agency will be managed by Daren Trousdell, Mindblossom's existing President/CCO.

 

The Mindblossom acquisition follows the Aegis Group's purchase of Genesis Media, a Canadian media agency, just a month ago.

 

“The importance of digital communications is taking off in Canada, as elsewhere,” Robert Lerwill, chief executive officer of Aegis Group plc, said in a statement. “This acquisition ensures we have a leading position in a market set for rapid growth.”

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