Topica to Customize EMail Publisher for Real Media
Under terms of the agreement, Real Media's sales force will begin selling Topica's Email Publisher to its clients. The customized service will let Real Media's customers create, manage and deliver customized e-mail newsletters to their subscribers. Topica also said Email Publisher will eventually be integrated with Real Media's Open AdStream ad-serving technology.
Real Media said its customers had been asking for a customizable e-mail newsletter-publishing tool. It said that nearly eight out of 10 of it customers already publish e-mail newsletters. The remaining said they had active plans to develop a newsletter. The customers said they were particularly interested in a product that would give them control over the newsletter's creation and incorporated ad serving, the company said .
Topica said the customized version of Email Publisher Real Media will include newsletter creation services, subscriber list management, customer service and real-time reporting capabilities.