Topica Debuts E-Mail Newsletter Publishing Service
The company said Email Publisher incorporates newsletter creation and delivery tools with subscriber management, ad management, reporting and customer service functions. It lets publishers create, manage and serve ads from a single system interface.
"Media companies' e-mail needs are different from those of marketers," noted Anna Zornosa, CEO of Topica. "No company offered a solution tailored to the frequent and high-volume mailings that are the hallmark of media companies."
Information technology publisher International Data Group, Boston, is one of the first customers to use Topica's Email Publisher platform. Under an agreement previously in place, IDG units that choose to use Email Publisher to send their newsletters can take advantage of previously established rates and terms, Topica said. IDG delivers about 80 million electronic newsletters a month.
Topica also said customers of its Email Publisher platform can acquire subscribers by offering their newsletters to the 12 million subscribers of its flagship Topica Exchange. The exchange supports more than 100,000 lists and delivers 300 million e-mails a month.