Topica Debuts E-Mail Newsletter Publishing Service

Share this article:
Topica Inc., a San Francisco-based provider of hosting and publishing services for e-mail newsletter publishers, yesterday released Email Publisher, an integrated suite of services designed to allow high-volume mailers to create and distribute electronic newsletters easily.


The company said Email Publisher incorporates newsletter creation and delivery tools with subscriber management, ad management, reporting and customer service functions. It lets publishers create, manage and serve ads from a single system interface.


"Media companies' e-mail needs are different from those of marketers," noted Anna Zornosa, CEO of Topica. "No company offered a solution tailored to the frequent and high-volume mailings that are the hallmark of media companies."


Information technology publisher International Data Group, Boston, is one of the first customers to use Topica's Email Publisher platform. Under an agreement previously in place, IDG units that choose to use Email Publisher to send their newsletters can take advantage of previously established rates and terms, Topica said. IDG delivers about 80 million electronic newsletters a month.


Topica also said customers of its Email Publisher platform can acquire subscribers by offering their newsletters to the 12 million subscribers of its flagship Topica Exchange. The exchange supports more than 100,000 lists and delivers 300 million e-mails a month.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.