Topica Debuts E-Mail Newsletter Publishing Service

Share this article:
Topica Inc., a San Francisco-based provider of hosting and publishing services for e-mail newsletter publishers, yesterday released Email Publisher, an integrated suite of services designed to allow high-volume mailers to create and distribute electronic newsletters easily.


The company said Email Publisher incorporates newsletter creation and delivery tools with subscriber management, ad management, reporting and customer service functions. It lets publishers create, manage and serve ads from a single system interface.


"Media companies' e-mail needs are different from those of marketers," noted Anna Zornosa, CEO of Topica. "No company offered a solution tailored to the frequent and high-volume mailings that are the hallmark of media companies."


Information technology publisher International Data Group, Boston, is one of the first customers to use Topica's Email Publisher platform. Under an agreement previously in place, IDG units that choose to use Email Publisher to send their newsletters can take advantage of previously established rates and terms, Topica said. IDG delivers about 80 million electronic newsletters a month.


Topica also said customers of its Email Publisher platform can acquire subscribers by offering their newsletters to the 12 million subscribers of its flagship Topica Exchange. The exchange supports more than 100,000 lists and delivers 300 million e-mails a month.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.