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ToolBox Articles
Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more
April 20, 2009
Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more
Using call centers for sales, how to approach loyalty and more
November 05, 2008
Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.
Online video for directories, RSS feeds and Google Universal Search
September 15, 2008
Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.
Search engine optimization, determining effective offers and measuring e-mail campaign success
July 21, 2008
Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.
Implementing online campaigns, getting started in mobile and selling online ads
July 14, 2008
Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.
Toolbox: Sending large files, using new media and using databases in slow economy
June 30, 2008
Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and podcasts
Growing e-mail lists, optimizing blog entries for search and click-to-call
June 23, 2008
Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.
Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.
May 12, 2008
Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.
Small businesses and e-mail, closed-loop lead data and sponsoring conferences
May 05, 2008
Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.
Transactional e-mail, working with social networks and advanced CRM
April 28, 2008
Industry experts discuss how to effectively use transactional e-mail; the future of CRM applications; and reaching social network.
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