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ToolBox Articles

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

April 20, 2009

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

Using call centers for sales, how to approach loyalty and more

November 05, 2008

Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.

Online video for directories, RSS feeds and Google Universal Search

September 15, 2008

Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.

Search engine optimization, determining effective offers and measuring e-mail campaign success

July 21, 2008

Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.

Implementing online campaigns, getting started in mobile and selling online ads

July 14, 2008

Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.

Toolbox: Sending large files, using new media and using databases in slow economy

June 30, 2008

Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and podcasts

Growing e-mail lists, optimizing blog entries for search and click-to-call

June 23, 2008

Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

May 05, 2008

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.