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ToolBox Articles

Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more

June 01, 2009

Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.
 

Toolbox: Cost-effective social media, common online video mistakes, reaching millenials, more

May 18, 2009

Questions answered in this week's Toolbox: "With this current economic crunch, is social media a cost-effective approach to reach my target market?" "
What are some mistakes to avoid with online video?" "
What's the best way to market to millennials?"
 "How important is content and code when optimizing a Web site for search engines?
"
 
 

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

April 20, 2009

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more
 

Using call centers for sales, how to approach loyalty and more

November 05, 2008

Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.
 

Online video for directories, RSS feeds and Google Universal Search

September 15, 2008

Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.
 

Search engine optimization, deter­mining effective offers and measuring e-mail campaign success

July 21, 2008

Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.
 

Implementing online campaigns, getting started in mobile and selling online ads

July 14, 2008

Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.
 

Toolbox: Sending large files, using new media and using databases in slow economy

June 30, 2008

Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and podcasts
 

Growing e-mail lists, optimizing blog entries for search and click-to-call

June 23, 2008

Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.
 
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