ToolBox

TOOLBOX

Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more

Tips for industry experts

Tips on implementing e-mail plug-ins, identifying web visitors, engaging with digital media and more

Toolbox: Search, e-mail, telemarketing, direct mail

Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.

TOOLBOX: E-commerce, CRM, e-mail, database

In this week's Toolbox, experts discuss how to personalize your e-commerce site before the holidays, online data exchanges, managing customer experience and sending highly personalized e-mails.

TOOLBOX: Social media, loyalty, CRM, personalization

In this week's Toolbox entries, Philip Delong of Daz Media covers using social media to generate leads. Also,Greg Osenga, of Hawkeye discusses a popular personalization tactic in the recession.

Toolbox: Tips on mobile, social media, CRM and Internet marketing

Getting customers on board with your mobile initiative, improving process for more sales and more

Toolbox: CRM, Web, retail, loyalty

Experts discuss how to improve your reputation with Twitter, remain competitive in a slow economy and more.

Toolbox: Social media, database, CRM, analytics

Your social network can help with measurement issues, how to reply quickly to customers, understanding your media spend and more.

Toolbox: Where to look first when starting your loyalty program, managing inactive customers and more

Experts offer opinions on loyalty, lead nurturing, technology and engagement.

Toolbox: Online video, e-mail, lead generation, Web site

Unleashing your Web site, what to look for in an online 
video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.

Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more

Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.

Toolbox: Cost-effective social media, common online video mistakes, reaching millenials, more

Questions answered in this week's Toolbox: "With this current economic crunch, is social media a cost-effective approach to reach my target market?" "
What are some mistakes to avoid with online video?" "
What's the best way to market to millennials?"
 "How important is content and code when optimizing a Web site for search engines?
"

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

Using call centers for sales, how to approach loyalty and more

Using call centers for sales, how to approach loyalty and more

Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.

Online video for directories, RSS feeds and Google Universal Search

Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.

Search engine optimization, deter­mining effective offers and measuring e-mail campaign success

Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.

Implementing online campaigns, getting started in mobile and selling online ads

Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.

Toolbox: Sending large files, using new media and using databases in slow economy

Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and podcasts

Growing e-mail lists, optimizing blog entries for search and click-to-call

Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.

Transactional e-mail, working with social networks and advanced CRM

Transactional e-mail, working with social networks and advanced CRM

Industry experts discuss how to effectively use transactional e-mail; the future of CRM applications; and reaching social network.

Integrating e-mail and CRM, the new face of digital ads and learning your customers' buying process

Integrating e-mail and CRM, the new face of digital ads and learning your customers' buying process

Industry experts discuss best ways to integrate e-mail into CRM; using digital ads; and determining customers' buying process.

Optimizing to improve conversion, mobile site testing and benefits of digital signage

Optimizing to improve conversion, mobile site testing and benefits of digital signage

Industry experts discuss ways to convert leads into sales; the importance of multivariate testing for mobile Web; and how digital signage can benefit a business.

Product launches, reaching 25-40 year olds and launching new brands

Industry experts weigh in on how to launch a new brand, marketing to the 25-40 year old demographic, and conducting market research for product development.

Using live events to reach b-to-b audiences, podcasts and publishing e-zines

Industry experts discuss ways to reach b-to-b audiences through speaking engagements; promoting podcasts; and the benefits of publishing an e-zine.

Using digital content, improving one-to-one outreach and technology's effect on customer loyalty

Industry experts discuss best practices for delivering audio and video content online, the effect of technology on customer loyalty, and improving one-on-one communication with clients.

Cooperative coupon tips, better e-mail response and improving SEO

Industry experts offer insight on cooperative coupons, increasing e-mail response rates and increasing Web ranking through SEO.

Measuring Web site effectiveness, charging for webinars and improving e-mail marketing tactics

Industry experts offer insight on improving e-mail campaigns, ensuring Web is driving in-store sales, and pricing webinars.

ToolBox: Tips on Multichannel Retail, B-to-B and Web 2.0

Industry experts discuss Internet coupons, the role webcasts can play in a marketing strategy, and harnessing the power fo Web 2.0.

ToolBox: Web copy tips, customer e-mail validation and using whitepapers for lead generation

Industry experts discuss the importance of having correct e-mail addresses, how to develop effective Web copy, and how whitepapers can help generate leads.

ToolBox: Getting results from trades, social media tips and more

E-MAIL MARKETING: How can I use e-mail for acquisition?; INSERT MARKETING: How do I use trade publications to deliver my direct mail message?; DIGITAL MARKETING: How do I use social media to boost my traditional campaign?

Leveraging social media, online coupon strategies and more

Industry experts discuss social media, the importance of word-of-mouth marketing and the difference between sponsored links and search engine marketing.

Tracking offline conversions, online holiday campaign tips and more

How do I create effective dashboards to communicate with my colleagues?

Toolbox: Increasing e-zine subscribers, virtual launches and user reviews

Toolbox: Increasing e-zine subscribers, virtual launches and user reviews

Industry experts discuss how to increase e-zine subscriptions; the benefits of featuring user reviews on a Web site; and how to go about marketing in a virtual world.

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