Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more
Tips on implementing e-mail plug-ins, identifying web visitors, engaging with digital media and more
Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.
In this week's Toolbox, experts discuss how to personalize your e-commerce site before the holidays, online data exchanges, managing customer experience and sending highly personalized e-mails.
In this week's Toolbox entries, Philip Delong of Daz Media covers using social media to generate leads. Also,Greg Osenga, of Hawkeye discusses a popular personalization tactic in the recession.
Getting customers on board with your mobile initiative, improving process for more sales and more
Experts discuss how to improve your reputation with Twitter, remain competitive in a slow economy and more.
Your social network can help with measurement issues, how to reply quickly to customers, understanding your media spend and more.
Toolbox: Where to look first when starting your loyalty program, managing inactive customers and moreJuly 13, 2009
Experts offer opinions on loyalty, lead nurturing, technology and engagement.
Unleashing your Web site, what to look for in an online video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.
Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.
Questions answered in this week's Toolbox: "With this current economic crunch, is social media a cost-effective approach to reach my target market?" " What are some mistakes to avoid with online video?" " What's the best way to market to millennials?" "How important is content and code when optimizing a Web site for search engines? "
Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more
Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.
Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.
Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.
Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.
Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and podcasts
Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.
Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.May 12, 2008
Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.
Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.
Industry experts discuss how to effectively use transactional e-mail; the future of CRM applications; and reaching social network.
Industry experts discuss best ways to integrate e-mail into CRM; using digital ads; and determining customers' buying process.
Industry experts discuss ways to convert leads into sales; the importance of multivariate testing for mobile Web; and how digital signage can benefit a business.
Industry experts weigh in on how to launch a new brand, marketing to the 25-40 year old demographic, and conducting market research for product development.
Industry experts discuss ways to reach b-to-b audiences through speaking engagements; promoting podcasts; and the benefits of publishing an e-zine.
Industry experts discuss best practices for delivering audio and video content online, the effect of technology on customer loyalty, and improving one-on-one communication with clients.
Industry experts offer insight on cooperative coupons, increasing e-mail response rates and increasing Web ranking through SEO.
Industry experts offer insight on improving e-mail campaigns, ensuring Web is driving in-store sales, and pricing webinars.
Industry experts discuss Internet coupons, the role webcasts can play in a marketing strategy, and harnessing the power fo Web 2.0.
Industry experts discuss the importance of having correct e-mail addresses, how to develop effective Web copy, and how whitepapers can help generate leads.
E-MAIL MARKETING: How can I use e-mail for acquisition?; INSERT MARKETING: How do I use trade publications to deliver my direct mail message?; DIGITAL MARKETING: How do I use social media to boost my traditional campaign?
Industry experts discuss social media, the importance of word-of-mouth marketing and the difference between sponsored links and search engine marketing.
How do I create effective dashboards to communicate with my colleagues?
Industry experts discuss how to increase e-zine subscriptions; the benefits of featuring user reviews on a Web site; and how to go about marketing in a virtual world.
Company of the Week
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