Too much latitude in Google's location-finder?

Share this article:
Geo-location data is a pretty mouth-watering prospect for mobile marketers, and I imagine Google's new opt-in application called Latitude -- you install, invite your friends, and you can keep track of where  you all are if they say ok -- prompts wishful thoughts of Latitude customers opting in to be contacted by Coca-Cola if they pass a grocery store. But not just privacy advocates are already having a bit of a cow -- most people I've mentioned it to seem to think the prospect of Google knowing where they are is downright creepy (other than my husband, who is already planning on downloading it).  Any thoughts?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...