Tony Case

Most Recent Articles by Tony Case

Q&A: Gary Levitt, founder and CEO, Mad Mimi

Q&A: Gary Levitt, founder and CEO, Mad Mimi

Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age.

Hearst constructs 
its digital castle

Hearst constructs 
its digital castle

Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.

Q&A: Dave Scott, founder and CEO, Marketfish

Q&A: Dave Scott, founder and CEO, Marketfish

Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla.

Q&A: Neil Capel, cofounder and CEO, Sailthru

Q&A: Neil Capel, cofounder and CEO, Sailthru

Neil Capel, cofounder and CEO of Sailthru - whose technology automatically tailors email, Web and advertising content across unique users and works with publishers including AOL/Huffington Post and The Daily Beast/Newsweek - discusses the challenges facing producers of email newsletters and what his company did to streamline distribution and boost consumer results for client Business Insider.

MagnaGlobal lowers 2012 ad forecast

Media firm MagnaGlobal lowered its ad revenue forecast for 2012, warning that traditional direct marketing, notably direct mail, will continue to be challenged by postal issues and the growth of digital media because of continued weakness in the U.S. economy.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.