Toni Knight

Toni Knight is founder and CEO of WorldLink, the Los Angeles-based multi-platform advertising sales firm.

Most Recent Articles by Toni Knight

Technology offers potential for growth

It's no secret technology is having a sweeping effect on DRTV. We are seeing large growth of new platforms, viewer interactivity is reaching exciting levels and new features including broadband, mobile, VOD and DVR are transforming how, when and where the audience gets its entertainment, news and information.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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