It's no secret technology is having a sweeping effect on DRTV. We are seeing large growth of new platforms, viewer interactivity is reaching exciting levels and new features including broadband, mobile, VOD and DVR are transforming how, when and where the audience gets its entertainment, news and information.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.