Tommy Bahama names Goldberg SVP, marketing

Share this article:
Rob Goldberg
Rob Goldberg

Luxury retailer Tommy Bahama named Rob Goldberg SVP of marketing, effective March 23. Goldberg will also retain his previous duties as SVP of the company's restaurant operations.

Goldberg is overseeing Tommy Bahama's entire marketing operation, including men's and women's wholesale, retail, e-commerce, licensing and restaurants.

He said he plans to raise consumer awareness of the Tommy Bahama brand.

“What we do have are a lot of customers that know about one specific channel but don't necessarily know about the other channels,” he said. “So I'm going to spend a lot of time cross-promoting between the different factions of the business.”

Goldberg said he will specifically work to raise the profile of Tommy Bahama's women's line “that's picked up a lot of momentum in the last couple of years.”

The director of marketing, the guest retention management and loyalty team, and the VP of the restaurants division report to Goldberg. He reports to Doug Wood, president and COO of Tommy Bahama.

Prior to joining Tommy Bahama in 2010, Goldberg worked at the Moana Hotel & Restaurant Group, the PlumpJack Group and the Hard Rock Group.

“I have a marketing and an operational background, and that helps me work with the rest of the company in terms of understanding their business and how to be impact it,” he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.