Tom Rapsas, MRM-Gillespie

Tom Rapsas is the Associate creative director at MRM-Gillespie. Reach him at tom.rapsas@gillespie.com

Most Recent Articles by Tom Rapsas, MRM-Gillespie

Happy customers, best advocates

Happy customers, best advocates

As a direct marketer, you already know the importance of identifying your company's best customers and keeping them happy. Yet, few marketers go the extra mile to turn their top customers into active proponents of your brand.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...