Tom Rapsas, MRM-Gillespie

Tom Rapsas is the Associate creative director at MRM-Gillespie. Reach him at tom.rapsas@gillespie.com

Most Recent Articles by Tom Rapsas, MRM-Gillespie

Happy customers, best advocates

Happy customers, best advocates

As a direct marketer, you already know the importance of identifying your company's best customers and keeping them happy. Yet, few marketers go the extra mile to turn their top customers into active proponents of your brand.

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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

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It's been a bad year for TV service providers.