Tom Rapsas, MRM-Gillespie

Tom Rapsas is the Associate creative director at MRM-Gillespie. Reach him at

Most Recent Articles by Tom Rapsas, MRM-Gillespie

Happy customers, best advocates

Happy customers, best advocates

As a direct marketer, you already know the importance of identifying your company's best customers and keeping them happy. Yet, few marketers go the extra mile to turn their top customers into active proponents of your brand.

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