Tom Rapsas, MRM-Gillespie

Tom Rapsas is the Associate creative director at MRM-Gillespie. Reach him at tom.rapsas@gillespie.com

Most Recent Articles by Tom Rapsas, MRM-Gillespie

Happy customers, best advocates

Happy customers, best advocates

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As a direct marketer, you already know the importance of identifying your company's best customers and keeping them happy. Yet, few marketers go the extra mile to turn their top customers into active proponents of your brand.

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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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