Tom O'Leary

Tom O’ Leary is VP of sales, North America, at Infacta. Reach him at oleary@infacta.com.

Most Recent Articles by Tom O'Leary

The key causes of e-mail fatigue and frustration

I can't remember how many e-mail offers I subscribed to during the last two years. I don't read most of them today, even if I haven't unsubscribed from them officially. With demands on their time and attention, more people are experiencing e-mail fatigue and frustration. It's my belief that e-mail fatigue stems from three primary factors: content, frequency and technology.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.