Tom O'Leary

Tom O’ Leary is VP of sales, North America, at Infacta. Reach him at

Most Recent Articles by Tom O'Leary

The key causes of e-mail fatigue and frustration


I can't remember how many e-mail offers I subscribed to during the last two years. I don't read most of them today, even if I haven't unsubscribed from them officially. With demands on their time and attention, more people are experiencing e-mail fatigue and frustration. It's my belief that e-mail fatigue stems from three primary factors: content, frequency and technology.

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Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

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Relive the 2017 Marketing Hall of Femme

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