Tom O'Leary

Tom O’ Leary is VP of sales, North America, at Infacta. Reach him at oleary@infacta.com.

Most Recent Articles by Tom O'Leary

The key causes of e-mail fatigue and frustration

I can't remember how many e-mail offers I subscribed to during the last two years. I don't read most of them today, even if I haven't unsubscribed from them officially. With demands on their time and attention, more people are experiencing e-mail fatigue and frustration. It's my belief that e-mail fatigue stems from three primary factors: content, frequency and technology.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...