I can't remember how many e-mail offers I subscribed to during the last two years. I don't read most of them today, even if I haven't unsubscribed from them officially. With demands on their time and attention, more people are experiencing e-mail fatigue and frustration. It's my belief that e-mail fatigue stems from three primary factors: content, frequency and technology.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
