Tom Atkinson

Tom Atkinson is a sales & marketing consultant for D&B. Reach him at tatkinson@dnb.com

Most Recent Articles by Tom Atkinson

Find the upside in the downturn: Quality customer data

There's no question that 2009 will continue to be a challenging year. Organizations of all sizes and across industries are scaling back budgets, but not expectations. Here's the opportunity: marketers can stand out by taking a long, hard look at their customer data and making sure it is as accurate as possible. Here are some tips to maximize your customer data.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...