Tom Atkinson

Tom Atkinson is a sales & marketing consultant for D&B. Reach him at tatkinson@dnb.com

Most Recent Articles by Tom Atkinson

Find the upside in the downturn: Quality customer data

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There's no question that 2009 will continue to be a challenging year. Organizations of all sizes and across industries are scaling back budgets, but not expectations. Here's the opportunity: marketers can stand out by taking a long, hard look at their customer data and making sure it is as accurate as possible. Here are some tips to maximize your customer data.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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