Tom Atkinson

Tom Atkinson is a sales & marketing consultant for D&B. Reach him at tatkinson@dnb.com

Most Recent Articles by Tom Atkinson

Find the upside in the downturn: Quality customer data

There's no question that 2009 will continue to be a challenging year. Organizations of all sizes and across industries are scaling back budgets, but not expectations. Here's the opportunity: marketers can stand out by taking a long, hard look at their customer data and making sure it is as accurate as possible. Here are some tips to maximize your customer data.

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Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...