Togglethis, 24/7 Mail Form Marketing Agreement

Share this article:
Togglethis, a New York-based interactive marketer, struck a deal on Tuesday with 24/7 Mail, the e-mail marketing division of New York-based 24/7 Media, to permit 24/7 clients to place HTML or text advertisements on e-mail messages togglethis sends to its subscribers.


Togglethis provides rich media technology for marketing campaigns by clients such as Intel, Virgin, and AT&T. Togglethis said the deal is its first step toward creating it own ads and direct mail messages.


24/7 Media partnered with toggle this because of its ability to deliver "toggled shows," which are interactive programs e-mailed directly to consumers that seek to publicize a brand or event, to a well-targeted audience, the Togglethis said.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.