Togglethis, 24/7 Mail Form Marketing Agreement

Share this article:
Togglethis, a New York-based interactive marketer, struck a deal on Tuesday with 24/7 Mail, the e-mail marketing division of New York-based 24/7 Media, to permit 24/7 clients to place HTML or text advertisements on e-mail messages togglethis sends to its subscribers.


Togglethis provides rich media technology for marketing campaigns by clients such as Intel, Virgin, and AT&T. Togglethis said the deal is its first step toward creating it own ads and direct mail messages.


24/7 Media partnered with toggle this because of its ability to deliver "toggled shows," which are interactive programs e-mailed directly to consumers that seek to publicize a brand or event, to a well-targeted audience, the Togglethis said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.