Most Recent Articles by Toby Gabriner
Media planning has become a complex science and one that has seen growth and increased discipline over the past few years through the introduction of new technology. The technology has morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on audience screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions. (This article was originally published in the June 2007, DMNews Essential Guide to Engine Marketing.)
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.