Toby Gabriner Quits as Carat Fusion President

Share this article:
Toby Gabriner, president of Carat Fusion, will quit the $320-million-billings direct and interactive agency at the end of the year, kicking off a search for his replacement.


He joined the agency in May 2003 as managing director of the San Francisco office, moving up to chief operating officer and then in January becoming president of the agency.


Gabriner's decision to quit for career reasons comes only two months after Carat Interactive merged with Carat Direct to become Carat Fusion. The agency's offices in San Francisco, Boston, Los Angeles and Chicago handle accounts like Gateway, Jenny Craig, Adidas, AOL, Kodak and RadioShack.


Sarah Fay will temporarily replace Gabriner. She was his predecessor at Carat and currently is president of the agency's parent company, British-owned Aegis' Isobar network. Isobar owns shops like Molecular and iProspect.


"The good news is that he's not going to a competitor," Fay said. "It's a company in the digital space and someone we might partner with. We're beginning a search for Toby's replacement. We're considering all options inside and outside the agency.


"It's not a surprise," she said. "It's something that we'd discussed in the past month. It's a matter of wanting to do something different."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.