To: Kettle, From: Pot
When speaker Jim Louderback asked the crowd how many of their magazines had a presence on Facebook, Twitter and/or MySpace, only a smattering of hands in the packed ballroom went up. At first, I was shocked: "How can they not be on Facebook?" I wondered. "Don't they know that you can't exist without being on Facebook?"
And then I realized that DMNews does not have a Facebook page or group, or, if it does have one, I have not been invited to join. Now I'm wondering if there's a good reason for that.
Are we too niche-y? Not according to Louderback, who noted in his talk that new online media can actually help publishers reach super-targeted audiences. Is our audience not really a good fit for Facebook? I don't know; a few of you have friended me, but not many -- though maybe that's a personal thing. Is it that our team may not feel comfortable tying their personal profiles to a job-related Facebook group?
Comment, e-mail or FB message me, and let me know if this is something we're lacking. If I get enough positive feedback on it, I will look into the official DMNews Facebook launch.