To: Kettle, From: Pot

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An interesting sidenote from the Folio Show keynote this morning:

When speaker Jim Louderback asked the crowd how many of their magazines had a presence on Facebook, Twitter and/or MySpace, only a smattering of hands in the packed ballroom went up. At first, I was shocked: "How can they not be on Facebook?" I wondered. "Don't they know that you can't exist without being on Facebook?"

And then I realized that DMNews does not have a Facebook page or group, or, if it does have one, I have not been invited to join. Now I'm wondering if there's a good reason for that.

Are we too niche-y? Not according to Louderback, who noted in his talk that new online media can actually help publishers reach super-targeted audiences. Is our audience not really a good fit for Facebook? I don't know; a few of you have friended me, but not many -- though maybe that's a personal thing. Is it that our team may not feel comfortable tying their personal profiles to a job-related Facebook group?

Comment, e-mail or FB message me, and let me know if this is something we're lacking. If I get enough positive feedback on it, I will look into the official DMNews Facebook launch.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...