To: Kettle, From: Pot

Share this article:
An interesting sidenote from the Folio Show keynote this morning:

When speaker Jim Louderback asked the crowd how many of their magazines had a presence on Facebook, Twitter and/or MySpace, only a smattering of hands in the packed ballroom went up. At first, I was shocked: "How can they not be on Facebook?" I wondered. "Don't they know that you can't exist without being on Facebook?"

And then I realized that DMNews does not have a Facebook page or group, or, if it does have one, I have not been invited to join. Now I'm wondering if there's a good reason for that.

Are we too niche-y? Not according to Louderback, who noted in his talk that new online media can actually help publishers reach super-targeted audiences. Is our audience not really a good fit for Facebook? I don't know; a few of you have friended me, but not many -- though maybe that's a personal thing. Is it that our team may not feel comfortable tying their personal profiles to a job-related Facebook group?

Comment, e-mail or FB message me, and let me know if this is something we're lacking. If I get enough positive feedback on it, I will look into the official DMNews Facebook launch.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.