Direct Line Blog

To: Kettle, From: Pot

Share this article:
An interesting sidenote from the Folio Show keynote this morning:

When speaker Jim Louderback asked the crowd how many of their magazines had a presence on Facebook, Twitter and/or MySpace, only a smattering of hands in the packed ballroom went up. At first, I was shocked: "How can they not be on Facebook?" I wondered. "Don't they know that you can't exist without being on Facebook?"

And then I realized that DMNews does not have a Facebook page or group, or, if it does have one, I have not been invited to join. Now I'm wondering if there's a good reason for that.

Are we too niche-y? Not according to Louderback, who noted in his talk that new online media can actually help publishers reach super-targeted audiences. Is our audience not really a good fit for Facebook? I don't know; a few of you have friended me, but not many -- though maybe that's a personal thing. Is it that our team may not feel comfortable tying their personal profiles to a job-related Facebook group?

Comment, e-mail or FB message me, and let me know if this is something we're lacking. If I get enough positive feedback on it, I will look into the official DMNews Facebook launch.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the ...

What are marketers talking about? In large part, how data changes everything.