To capitalize on GUS:

Share this article:

1. Make sure you have a regular news release cycle and are releasing to the proper online channels that are Google News participants.

2. Open up image folders to be fully crawled and name images appropriately. Also, use good ALT text when incorporating images in your Web site.

3. All video content should be uploaded to YouTube, Google Video, MetaCafe and others, and it should include a good title and description.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.