TNS launches new digital ad effectiveness tools

Share this article:

TNS, a global market information and insight group, has announced the launch of what it called a new generation of online advertising monitoring tools.

The program combines cookie tracking technology with TNS' 6th Dimension Panel to enable accurate analysis of online ad consumption.

“For digital advertising, current tools are not meeting the industry demands because the fundamental relationship between advertising and the media that carries it has changed,” said Mike Saxon, SVP of Brand and Communications, TNS, in a release. “TNS Digital Suite surveys our panelists, not site visitors, delivering the same kind of accountability and rigorous analysis for online advertising that our customers expect for traditional advertising.”

The new panel-based methodology enables advertisers to measure the effectiveness of their online ads at the same level as traditional advertising without interfering with the user experience, according to TNS.

Benefits of the program include eliminating pop-up surveys, controls for cookie deletion and analysis based on frequency and time since last exposure, according to TNS. 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.