TMX Interactive, E2 Communications Team Up for Rich Media Marketing

Share this article:
TMX Interactive said yesterday that it will provide e2 Communications' more than 400 customers with rich media e-mail services. In exchange, e2 will offer TMX Interactive's clients access to its e2Mail Center opt-in e-mail service.


E2 Communications is a provider of targeted e-mail marketing. The company's e2Mail Center is a Web-based service that offers e-mail address and profile data gathering, campaign management and reporting. It also offers targeting based on ZIP code and e-mail domain name. The company said e2Mail Center allows marketers to customize the timing and content of messages based on end-users' interests.


Both companies plan to cross-market their services to each other's clients, according to Eric Smith, chief strategic officer at TMX Interactive.


"Many of e2's customers were talking about wanting to move into rich media," Smith said. "There's a big demand for it."


TMX Interactive also plans to integrate its digital broadcast technology with e2 Communications' products.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.