TMX Interactive Debuts Automatic Profiling Service for E-Mail

Share this article:
TMX Interactive said today that it is making available its Automatic Sensing Technology, which profiles e-mail recipients to learn their rich media capabilities, bandwidth and computer configuration.


The company said that it has used the technology in-house for about five years and has decided to make it available to marketers for use in their e-mail campaigns. AST automatically profiles recipients on an e-mail list and reports key technical and demographic information to the list owner.


TMX Interactive, Conshocken, PA, is targeting AST to list brokers, said Blair Lyon, the company's president/CEO. He claimed AST is the first technology that can sense, track and report the precise profile of individual e-mail addresses, and it does not rely on server logs or other methods that are less accurate.


"This takes you way beyond e-mail reporting," Lyon said. "It offers an incredible amount of detail so marketers can really tailor their e-mail campaigns."


AST does not rely on basic metrics and broad criteria, but rather profiles individual users, he said. The technology automatically senses the recipient's rich media capabilities, including which version of Flash they have, what browser they use and any other software that may be relevant to a marketer. It also can deliver data such as repeat views, forwarding, time of open and geographic mapping.


"It will primarily be used to help clients tune and manage their lists," he said. "It tracks against a unique individual, not a group."


Lyon said AST is being evaluated by a few of the company's clients, which he would not identify. The service will be priced based on the number of profiles required.


"It can be embedded in a rich media message or into regular HTML," Lyon said. "For regular HTML it will be priced on a CPM basis."


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.