May 03, 2012
Can't an executive catch a break? Not at Best Buy or T-Mobile, that's for sure.
For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
