Keep your friends close—but merge with your enemies. That seems to be the thinking behind the news that Sprint is set to acquire rival T-Mobile for $32 billion.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
Can't an executive catch a break? Not at Best Buy or T-Mobile, that's for sure.
For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications.
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