TiVo On-Demand TV Goes Public
The company specializes in offering interactive and on-demand television services, which allow consumers to pause, replay, rewind and record live television broadcasts.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.