TiVo On-Demand TV Goes Public
The company specializes in offering interactive and on-demand television services, which allow consumers to pause, replay, rewind and record live television broadcasts.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.