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Red Roof Inn Turns Weather Woes Into Major Sales
Building the Ingredient Brand of the 21st Century
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
RescueTime aims to help users become more focused and productive.
Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?
Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.