Tips to drive Web traffic

Share this article:

Direct users to Web from offline. Tactics as simple as prominently displaying the company's URL in offline channels are becoming increasingly common. But doing so is still the exception, and not the rule. Rarely used - but extremely effective - are offline campaigns that overtly state "search keyword: Buick," or "Google Maytag."

Incorporate your URL in any message that has your toll-free number. Simply adding the phrase "àor find us online atà" could prove to greatly enhance results. A URL can be a lot easier to remember than a phone number. And it is more economical to communicate with potential customers online than via telephone.

Stock your site with information. Marketers should keep in mind that there are potential customers who might not be ready to buy now, or who might simply be averse to speaking with someone on the phone. However, many of them would seize the opportunity to explore a company's Web site, obtain all the information they need and ultimately make a purchase.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.