Tips to drive Web traffic

Share this article:

Direct users to Web from offline. Tactics as simple as prominently displaying the company's URL in offline channels are becoming increasingly common. But doing so is still the exception, and not the rule. Rarely used - but extremely effective - are offline campaigns that overtly state "search keyword: Buick," or "Google Maytag."

Incorporate your URL in any message that has your toll-free number. Simply adding the phrase "àor find us online atà" could prove to greatly enhance results. A URL can be a lot easier to remember than a phone number. And it is more economical to communicate with potential customers online than via telephone.

Stock your site with information. Marketers should keep in mind that there are potential customers who might not be ready to buy now, or who might simply be averse to speaking with someone on the phone. However, many of them would seize the opportunity to explore a company's Web site, obtain all the information they need and ultimately make a purchase.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.