Tips for Using Data and Automation to Drive Engagement

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Thursday, February 27
1:00 - 2:00 p.m. ET

Tips for Using Data and Automation to Drive Engagement

Marketing Automation can enable you to drive incredibly relevant content. But if the data you have on customers and prospects is lacking, you'll be limited in the tools and tactics you're able to use. In short, your ability to effectively leverage marketing automation is only as powerful as the data at your fingertips.

How do ensure you are capturing the right data and using it in the right way? Join Talibah Mbonisi, Director, Marketing Operations as she shares tips for using data and automation to drive engagement.

Talibah will discuss how you can:

• Get more automated by programming communication rules that change depending on how a person has interacted with your brand

• Find the right criteria to shape the content you serve up to customers based on their behaviors, preferences and demographics

• Treat every person as an individual with unique interests and needs to deliver a better prospect or customer experience

Talibah will also share real life examples of how Silverpop's internal marketing team has effectively engaged with customers and prospects throughout the customer lifecycle.

Featured Speaker:

Talibah Mbonisi, Director, Marketing Operations, 

In her role, Talibah Mbonisi is responsible for the systems, processes and data that support Silverpop's Marketing activities. Beyond ensuring that the Marketing machine is running effectively and efficiently, she is also charged with helping to drive alignment with internal partners including Sales and IT. Talibah has a broad background ranging from brand management to marketing ops in a diverse range of industries from women's hosiery and hair accessories to high performance computing and marketing automation software.

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