Timing

Reacting to Social Behavior

Reacting to Social Behavior

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When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.

How to Play Whack-a-Mole

How to Play Whack-a-Mole

Consumers are multichannel, so it's critical that marketers are too.

Timeless Truth #5: To Everything There is a Season

Timeless Truth #5: To Everything There is a Season

Timing optimization is a science marketers need to master. Here are six critical considerations.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...