Times Debuts College Oriented Site

Share this article:
The New York Times and NYTimes.com yesterday introduced its College Times Web site, a targeted destination specifically tailored to the needs of college students, administrators and faculty.


The site offers the academic market daily news on college-related topics. In addition, the site allows visitors to register for free e-mail alerts about relevant articles in their inbox.


The e-mail alerts service, which offers customized information on subject-based topics, is only open to students, administrators and faculty of colleges and universities, the company said. The market has the option to receive notifications once per day, once per week, or immediately after an article is published.


"The corporate goal of the company is to reach out to the next generation of New York Times customers and make sure that we're reaching them on any type of platform in which they want to digest our product, whether it's the newspaper or the Internet," said Scott Meyer, vice president and general manager of NYTimes.com.


College Times is listed under the main site's "Destination" section.


Meyer said the site also serves as a platform for marketers and advertisers who are trying to reach the market. Users who sign up for the e-mail alerts, for example, can also opt in to receive targeted offers from advertisers, he said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.