Time Warner retracts metered billing proposal

Share this article:
Time Warner has announced that it will curb its highly unpopular plan to meter its broadband Internet product. Actually, I'm not sure they've made a formal announcement yet — the news was broken by Senator Charles Schumer (D-NY) at a rally in my hometown of Rochester.

My family, friends, and the rest of the Rochester metro area had actually faced a war over Internet usage on two fronts before Frontier, the local DSL provider, announced it would drop its absurdly low 5 GB/month cap and TWC made its announcement today. This leaves Beaumont, TX — the original test case — as the only metro area paying by the gigabyte for Internet use, though some suspect their caps will be lifted soon as well.

For marketers, who are always looking for ways to expand social media, offer branded downloads, and monetize online video, this development is good news, as consumers will not be forced to limit their Internet usage, nor will they have to choose between viewing advertising content or regular content.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...