Time Warner Partners With Schwab Learning for Marketing Campaign

Share this article:

Time Warner Global Marketing, the cross-company marketing unit of Time Warner and Schwab Learning, a nonprofit program dedicated to helping children with learning and attention disabilities, have partnered for an integrated marketing campaign to reach more than 100 million people.

Through the agreement, Time Warner's Time for Kids, Sports Illustrated for Kids, DC Comics, People magazine and AOL will support Schwab Learning's two consumer Web Sites at www.schwablearning.org and www.sparktop.org.

Time Warner will also provide a national advertising campaign and custom publishing programs.

Time for Kids will support teachers by publishing an eight-page Teacher's Guide, while DC Comics will create a special Schwab Learning comic book.

People will feature a full-page ad for SchwabLearning.org and Sports Illustrated for Kids' print edition will include advertising and a custom sweepstakes for SparkTop.org.

An online extension of the agreement includes AOL support of the program with content distribution via three of its portals:AOL@School, StudyBuddy.com and KOL. The AOL channels will feature content provided by Schwab Learning targeted at moms, kids and teachers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.