Time Plans Shift to Friday Drop

Share this article:

Time magazine, the world's No. 1 newsweekly, will shift its on-sale date to Fridays in January as part of a plan to reformulate the magazine and www.time.com.

Time's move from the current Monday on-sale date is a return to the publication's original Friday date established in 1923 by founding editor Henry Luce.

The shift will affect all editions of Time and Time International, according to publisher Time Inc., a unit of media and entertainment giant Time Warner Inc. Titles under the franchise include Time, Time.com and Time for Kids as well as Time Canada, Time Europe, Time Asia and Time South Pacific.

Time's research showed that the pre-weekend delivery let readers spend more time with the title. Though the magazine will hit newsstands on Fridays, most subscribers will get their copy on Saturdays.

Time's weekly worldwide circulation exceeds 5 million.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.