Time Plans Shift to Friday Drop

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Time magazine, the world's No. 1 newsweekly, will shift its on-sale date to Fridays in January as part of a plan to reformulate the magazine and www.time.com.

Time's move from the current Monday on-sale date is a return to the publication's original Friday date established in 1923 by founding editor Henry Luce.

The shift will affect all editions of Time and Time International, according to publisher Time Inc., a unit of media and entertainment giant Time Warner Inc. Titles under the franchise include Time, Time.com and Time for Kids as well as Time Canada, Time Europe, Time Asia and Time South Pacific.

Time's research showed that the pre-weekend delivery let readers spend more time with the title. Though the magazine will hit newsstands on Fridays, most subscribers will get their copy on Saturdays.

Time's weekly worldwide circulation exceeds 5 million.

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