Time Life Awards 6 Files to ALC of New York

Share this article:
ALC of New York LLC announces its appointment today as list manager for six lists from Time Life Inc., effective July 6.


The Time Life buyers files are 52 percent female with an average age of 42, average income of $45,000 and an average unit of sale of $40.


Time Life Master File has 2 million last-12-month buyers of music and video products. Time Life Music offers 1.8 million last-12-month buyers. Time Life Video has 1.2 million last-12-month buyers. Time Life Infomercials has 1.1 million last-12-month buyers. Time Life Enhanced has 1.7 million last-12-month buyers. Time Life Spanish consists of more than 71,000 last-12-month buyers.


Each file is selectable by geography, gender, recency, dollar, source and multi-buyers and has a base price of $105/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.